Olympian Poetry?

Olympia, Greece: a Judas tree in the Palaestra, 1978
(I remember what fun it was, all those years ago on my school trip,
crouching on the starting line in the stadium)

The Times investigates whether there would be a place for poetry in the modern Olympic Games. The Greeks included poetry and rhetoric: how could we (& should we) find a modern blend of word and action?